I was one of the creative directors on the UPS account when they began planning to launch their first consumer product UPS MyChoice. I was honored to oversee the digital and direct part of this campaign. I designed the UPS My Choice logo and conceptualized the infonotice dinosaur.
This campaign was a huge success and UPS My Choice established itself as the new era in home delivery innovation.
7,500 members signed up during prelaunch.
27,000 signed up in the first week after launch.
And we exceeded their acquisition goals by 20% with in 6 months.
The UPS dinosaur video reached almost 1 million views on YouTube - but for some reason it was taken down. You can see the video here.